Projects
Six exercises I have set myself, run on pages I control. Every card below is labelled as practice work. None of it involves a client, and none of it claims a result I cannot show.
Practice means the work was done on my own test pages, for learning. Case study means there is a full write-up with objectives, findings and methods. Numbers in the case study are illustrative and marked as such. When I complete real work, it will be labelled Client work and will only appear with permission and real measurements.
Ordered roughly by how much of the method is documented, not by importance.
01 / CASE STUDY
A small site audited end to end: crawl comparison, canonical review, title and heading rewrite, internal linking, and a prioritised fix list with illustrative before-and-after data.
Technical SEO On-page SEO
Full write-upIllustrative data
02 / PRACTICE
Every indexable page reviewed against an eight-point checklist: intent, title, description, headings, content, internal links, images and canonical.
On-page SEO
Status: method documented Checklist
03 / PRACTICE
Crawl the site, compare discovered URLs with the sitemap, check status codes and directives, then re-crawl after fixes to confirm the change.
Technical SEO Crawling
Status: method documented Walkthrough
04 / PRACTICE
Build a query list for a topic, group it by intent, and assign exactly one page to each group so pages stop competing with each other for the same question.
Keyword research Architecture
Status: in progress Intent basics
05 / PRACTICE
Rewrite an existing article so it answers the query in the first two paragraphs, then compare the old and new versions side by side in a change log.
Content optimization Editing
Status: in progress Method
06 / PRACTICE
Two related exercises: replace vague anchor text with descriptive links across the site, and reduce page weight until Lighthouse stops complaining about images and fonts.
Internal linking Performance
Status: ongoing on this site Testing
Worth stating plainly, because portfolios often blur this line.
Every project here is self-directed on my own test pages. No client, employer or third-party site is involved.
Any before-and-after figures are illustrative examples that demonstrate the reporting format, and are labelled as such.
Results sections stay empty until there is real data. An empty results table is more honest than a fabricated one.
The case study walks through the full audit, including the findings I got wrong the first time. The blog covers the individual methods in more detail.